Easterseals Crossroads is a vital community resource dedicated to providing quality services for individuals and families living with disability.
We have been doing this for over 80 years and today marks the beginning of a new era for us in that we have changed our look, feel and architecture to
change the way the world defines and views disability by making profound, positive differences in people’s lives every day
Our new look is the result of almost two years of research. Our national organization partnered with a firm called Siegelivision in New York. Siegelvision conducted extensive research into how Easterseals resonated with various audiences. They conducted focus groups, which included the general public, affiliates, volunteers and donors. All this research and ultimately brand renaissance was supported by a national donor who felt that the organization needed a new look, feel and philosophy to stay relevant nationwide. This renaissance has given all 70+ affiliates the opportunity to strengthen themselves in a consistent, cohesive way. It also gives all of us the perfect opportunity to reintroduce ourselves to our communities.
Easterseals Crossroads has always been a strong, reliable, innovative leader in Indianapolis. We have made good, solid business decisions throughout our existence. Our consumers, donors, volunteers and partners can trust that we continue to hold their best interests at the very core of our service delivery. The impact of this new look, feel, philosophy provides our agency with the opportunity to better present ourselves to those who use our services.
With the new philosophy comes the new architecture of our website and program materials; our services are now aligned under the categories of live, learn, work, play and act. Our website is now much easier to use, much more streamlined and understandable.
We continue to respond to needs in our community with new programs and services, and we are keenly aware that this helps us stay relevant. We have exciting partnership opportunities ahead of us and 2017 looks to be a banner year for us as we take on disability together.